IYER, S.; SONI, K. Understanding Online Consumer Behaviours for a Better Customer Journey. Journal of Communication and Management, India, v. 2, n. 02, p. 101–105, 2023. DOI: 10.58966/JCM2023225. Disponível em: https://www.jcoma.com/index.php/JCM/article/view/27. Acesso em: 25 mar. 2026.