DWIVEDI, A.; KUSHWAHA, S. Decoding the Social Media Effect: Understanding its Influence on Consumer Purchase Intentions. Journal of Communication and Management, India, v. 2, n. 03, p. 198–203, 2023. DOI: 10.58966/JCM2023236. Disponível em: https://www.jcoma.com/index.php/JCM/article/view/69. Acesso em: 25 may. 2026.